Users will soon have a fresh option that allows them to reduce the amount of AI-created videos appearing in their timelines. This initiative comes as the company announced that it now features in excess of 1 billion AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale release. This shift aligns with a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing video streams on another major platform exclusively feature content made by AI. A significant portion of this content is deemed “AI slop”, a label for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that many people enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we want to give people the option to see more or less of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its service tagged as AI-generated. Collectively, over 100 m videos are added to the platform each day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of artificial media they view by accessing the topic control feature in the platform and picking AI-made media. Additional categories that can already be modified under the tool cover politics, style, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige users to label “realistic” AI-generated content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.
Furthermore, the app will now add an artificially created watermark to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to stop users from seeking to circumvent the tagging system.
Educational Initiatives
The company is also establishing a $2 million awareness program for experts and groups to create informative material about using AI responsibly. This project will support charitable organizations focused on teaching coding and technology.
Platform Protection
TikTok has defended its safety measures, amid controversy over intentions to make redundant a large number of review team members in Britain. It is expected to reduce 439 jobs in its content moderation division in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but AI can safeguard staff by eliminating the most harmful content prior to it is viewed by people. TikTok announced a notable drop in disturbing and violent content handled by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is really helping us process content quickly.”
